400 S Silver Lake Drive

Marketing Strategies:

  • Yard sign

  • Online (MLS, Realtor.com, Zillow, Redfin)

  • Word of mouth / Sphere of Influence

  • Proper pricing off the bat

  • Staging, staging, staging!

  • Professional photos, including drone footage

  • No showings until first open house

Does staging make a difference?

Absolutely.

A large part of what you are selling to home buyers is potential; the potential of your home to fit their needs and desires. Staging is a very effective method to inspire a buyer’s imagination, help them to envision themselves in the space, and trigger positive emotions.

Virtual staging may get them in the door, but to wow them when they walk inside is imperative as well. It puts the best foot forward for your home, and draws the eye away from any naked flaws that may be present. It is not camouflage to conceal, but icing on the cake… to appeal!

Is professional photography really necessary?

You betcha.

These days, 95% of your first showings to a buyer will be the photos you post online. Professional photography is essential to showcase your home in its best light, maximize the visible space in the room so it doesn’t appear smaller, and ensure all potential light and color is captured correctly. This is an area of no compromise to be competitive in a busy virtual marketplace.

The Price IS Right!

… and most importantly, ensure

Do you want to price to keep, or price to sell?

Your home never will get as much attention as when it is first listed. Pricing correctly is key to attract as many buyers as possible. The ideal outcome is to create a feeding frenzy, causing buyers to drive the price up via competition. The market may be cooling down, but it isn’t cold yet; take advantage of hungry buyers and make sure to PRICE RIGHT!

Now then…

What do YOU think your house is worth?

Here’s Why:

227 W Albert St
$120,000

118 S Silver Lake Dr
$225,000

  • Unique home with good character and desirable location

  • Target Buyer: Investor (due to updating needs, location good for short term rentals). First time home buyers are in the price range, but not equipped to do the work required and may have limitations due to loan type.

  • Water frontage brings up value! However, because of terrain, it limits the interest of traditional waterfront perks (distance to water, ease/accessibility, visibility)